Smthng Smple Boutique was established in June of 2019 in Atlanta, Ga by owner, Skyler Williams. Skyler has always been into fashion and has always had a entrepreneur mindset. In 2017, she decided to combine the two to start Smthng Smple Boutique. Smthng Smple’s name came from Skyler’s unique style, bright colors and bold outfits. Though the name is Smthng Smple (Something Simple), the clothes are everything but simple.